GLOSSARY OF TERMS

A marketing intelligence platform powered by multiple autonomous AI agents. Each agent focuses on a specific function from budget reallocation to creative adaptation,  proposing decisions that are explainable and governed by human oversight.

An autonomous system that moves marketing spend between platforms, channels, and campaigns in real time based on predicted ROI improvements, sentiment shifts, and emerging opportunities.

Independent AI-driven systems within SentientIQ™ that analyze, predict, and propose marketing actions in real time. Agents specialize in tasks like sentiment monitoring, lead scoring, attribution modeling, and creative optimization.

The ability to map, analyze, and act upon the full emotional and behavioral journey of a customer, from first signal to final sale. SentientIQ™ continuously scores and visualizes buyer journeys in real time.

The SentientIQ™ agent responsible for coordinating insights from all other agents (budget, creative, sentiment, attribution) and proposing unified, explainable marketing decisions.

Data derived from behavioral and emotional signals (such as frustration posts, urgent search queries, positive social comments) that indicate a buyer's readiness to act. SentientIQ™ captures and analyzes emotional intent in real time.

A dynamic metric that tracks emotional fluctuations within an audience over time, predicting shifts in sentiment that impact marketing effectiveness. At SentientIQ™, the EVI empowers brands to anticipate emotional tipping points and adapt strategies before the market moves.

An AI system design where every action, prediction, or recommendation is accompanied by a clear, human-readable explanation. At SentientIQ™, XAI ensures that marketers retain oversight and full confidence in every autonomous decision.

A real-time visualization of a buyer’s emotional and behavioral progression, showing every interaction across social, search, ads, and website engagement, with dynamic scoring at each step.

The continuous, autonomous adjustment of marketing budgets, creatives, targeting, and messaging based on live performance data and emotional signals. SentientIQ™ optimizes strategies without waiting for delayed reports.

The process of detecting and interpreting human emotions from digital signals, such as social media posts, search queries, comments, and engagement behaviors. SentientIQ™ uses sentiment analysis to guide marketing decisions dynamically.

A proprietary marketing attribution model developed by SentientIQ™ that assigns higher value to touch points based on emotional influence, not just sequence or frequency. This model rewards real persuasion over simple click order.