Move beyond clicks. Measure true emotional impact.

Traditional attribution models like first touch, last touch, and time decay oversimplify the real customer journey.

They reward the first click or the last interaction, treating every touchpoint as if it mattered equally, regardless of whether it actually changed intent.

Real customers don't think that way. 

Real brands can't win that way anymore.

SentientIQ™ redefines attribution by weighting emotional resonance, not just activity.

Our Sentiment-Weighted Attribution™ model factors in:

• Emotional impact — How much a touchpoint actually shifted buyer sentiment
• Recency and momentum — How emotional influence compounds or decays over time
• Influence weighting — How different channels or assets affect different stages of emotional readiness
   

You don't just see where a customer interacted.
You see how much it moved them.

• Prioritize spend on the channels that create real emotional movement — not just empty clicks.
• Align creative strategies with live emotional momentum across the buyer journey.
• Optimize pacing and targeting based on emotional phases, curiosity, urgency, and hesitation, not arbitrary click paths.

Marketing has always been emotional.
Now your attribution models can finally match reality.

Clicks are easy to count.
Influence is what actually closes deals.

With SentientIQ™, you can track, measure, and optimize for what truly matters, emotional resonance, not mechanical behavior.