What’s Broken with Attribution Models
What’s Broken with Attribution Models
What’s Broken with Attribution Models
Most attribution models weren’t built for reality. They were built for convenience.
First-touch, last-touch, and time decay models treat every click the same, regardless of whether it created movement or meaning.
They reward what’s trackable, not what’s impactful.
That’s the problem: these models assume behavior equals intent.
But real buyers don’t convert because of sequence. They convert because of emotion. And every time you optimize without that signal, you’re making decisions in the dark.
The Hidden Cost of Misattribution
What’s Broken with Attribution Models
What’s Broken with Attribution Models
Clicks tell you where someone was. They don’t tell you what moved them.
Legacy attribution systems miss the moment a prospect becomes ready. They can’t see when curiosity turns to urgency or when hesitation kills momentum.
SentientIQ™ uses real-time sentiment signals to identify emotional readiness across the journey, then assigns weight to the touchpoints that matter most. It’s not just more accurate.
It’s built to make your next move smarter than your last one.
A New Framework for Influence
A New Framework for Influence
A New Framework for Influence
Traditional attribution tells you what happened. SentientIQ™ tells you what mattered.
Our Sentiment-Weighted Attribution™ model is built to track emotional resonance — not just behavior — so you can finally understand why a campaign moved someone... or didn’t.
We assign weight to each touchpoint based on:
- Emotional impact – Did it shift perception or momentum?
- Recency & decay – Did it build or fade in influence?
- Readiness cues – Was the buyer primed to take action?
It’s not about pathing. It’s about perception.
When you know what changed a mind, you know where to spend the next dollar.
From Measurement to Momentum
A New Framework for Influence
A New Framework for Influence
Data doesn’t win markets. Decisions do.
SentientIQ™ doesn’t just track campaign performance, it fuels it.
Every signal we capture is translated into action:
- Budgets shift.
- Messaging adapts.
- Timing syncs to emotional readiness.
This is attribution that moves. Built not just to report what worked, but to ensure the next thing works better.
Because when your platform can feel what’s working,
your marketing doesn’t wait.
it leads.