Commitment to Ethical AI and Privacy

At SentientIQ™, ethical data responsibility is not an afterthought, it is a founding principle.

We are pioneering Emotional Audience Intelligence™ with one guiding belief: technology should serve humanity, not exploit it.

Our commitment to ethical AI and privacy runs deeper than compliance. It shapes how we design, build, and deliver every part of our platform.

This Knowledge Center combines our complete Glossary of Terms and Frequently Asked Questions to help you navigate how SentientIQ works, what makes it different, and why trust, privacy, and ethical AI are core to everything we build.

Whether you're exploring definitions, verifying compliance standards, or simply curious about how emotional patterns are detected at scale, you'll find clear, straightforward answers here.

SentientIQ™ is built on a strict Privacy by Design framework

Terms First Architecture:

• Only Public Data Sources: We analyze information users have intentionally made public, never private messages, protected content, or confidential data.
   
• No Individual Tracking: We model emotional patterns across groups and markets, not individuals. Personal identities are neither tracked, stored, nor inferred.
   
• Transparent Data Usage: We are fully compliant with global privacy regulations, including GDPR (Europe), CCPA (California), and LGPD (Brazil).
   

Your trust and the trust of your customers is at the heart of our platform.

Explainable and Accountable AI

We reject "black box" algorithms. Every action, recommendation, and prediction made by SentientIQ™ is fully explainable and auditable.

• Clear Explanations: Every insight comes with a human-readable rationale.
   
• Human Oversight: Our platform empowers humans to review, accept, modify, or reject AI-driven recommendations.
   
• Audit Trails: We maintain transparent logs of how decisions are made to ensure accountability at every step.
   

We don't just predict . We show our work.

Ethical Use of Emotional Intelligence

The power to understand emotions at scale demands responsibility. SentientIQ™ is committed to:

• Respectful Modeling: We model emotional shifts to inform strategy, not to manipulate behavior.
   
• Bias Mitigation: Our models are trained on diverse datasets and reviewed to minimize systemic biases.
   
• Safeguarding Human Agency: Our technology is designed to augment human decision-making, not replace it.
   

We believe emotional intelligence should be a bridge between brands and audiences built on trust, respect, and transparency.

Our Ongoing Commitment

Ethical AI is not a static achievement — it is a living responsibility. At SentientIQ™, we pledge to:

• Continuously audit and improve our models for fairness, accuracy, and privacy.
   
• Maintain an open dialogue with customers, users, and the broader community.
   
• Lead by example in building AI that enhances — rather than erodes — human trust.
   

We’re building a smarter future, one built on trust.